Rob Watts's profile

A Town Called Malice campaign

A Town Called Malice campaign
March 2023

Sky original series A Town Called Malice campaign, i worked with the Sky Creative campaigns team to produce print & digital OOH, press, digital and social media assets for the launch of the show.

Series description:
This intoxicating cocktail of crime thriller and family saga in the early ’80s follows the Lords - a family of South London gangsters who’ve fallen to the bottom of the criminal food chain – and they’re not happy about it.
When they flee to the Costa del Sol in Spain following a gangland battle, the Lords realise this is a golden opportunity to re-invent themselves and re-capture their former glory. However, they spend as much time battling each other as they do their opponents.
This high-octane, neon Western is a musical love letter to the ’80s - filled with romance, obsession, violence, deceit, and swagger.

Sky Creative Credits
Artworker- Rob Watts  |  Artwork Manager - Shaun Harwood  |  Campaign creative director - Simon Corkin  |  Producer - Jennifer Moorhead & Monica Macasieb
  Senior creative - Celine-Christine Reynaud  |  Retouching - Chris Roome  |  Studio Producer - Jonathan Tastard & Paul Robinson
Hero print 48 sheet.
Print 6 sheet & site photo.
Print 48 sheet site photos.
Bus T-side ads.
Final bus T-side mockups.
Neon Title art variations.
Digital D6.
Second & third landscape key art alternatives that was used for digital use.
Social media static ads - Facebook/ instagram.
Instagram competition post.
Full page press ads for UK & ROI national newspapers.
Series trailer.
A Town Called Malice campaign
Published:

A Town Called Malice campaign

Published: